Business & Finance

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Making Adjustments to Your Workforce amid a Crisis

Over the years, society has encountered massive changes due to significant events that are beyond its control. These include natural disasters, pandemics, and even man-made situations, such as market crashes. Their occurrence can and will make a huge negative impact on the different areas of your business, including your workforce. For your company to survive, …

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Champion Compassion When You Reopen Your Business

As states ease lockdown restrictions, restaurants, shops, salons, and other businesses reopen. Of course, recuperating losses is a priority for many companies. But post-lockdown also offers a genuine opportunity for brands to reflect on their role in their consumers’ lives. Through responsible marketing and consistent messaging, you can reach out and ease your customers’ concerns …

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Lessons Every Millenniprenuer Need to Know About Running a Business

According to a study, millennials are building their own businesses at a much younger age than Baby Boomers. One of the reasons for millennials’ enthusiasm to start their own business early is their willingness to take risks and their admiration for the entrepreneurial lifestyle. If you are an aspiring “millennipreneur” or are already running your own …

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market segmentation

A Four-step Guide to Creating a Market Segmentation Strategy

A common mistake for many companies is not understanding their target audience. Market research is the first step in successfully selling your products and services and generating loyal customers. A market segmentation strategy further divides your target market into subgroups. This technique makes your audience easier to manage and analyze, letting you address the unique …

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Food Manufacturing: Four Steps to Maximize Daily Productivity

Food manufacturers face complex challenges daily. These include ever-changing regulatory policies, severe production environments, and costly equipment upkeep, among others. Any missteps or delays can lead to severe penalties and a decline in consumer trust. To succeed, food manufacturers need to maximize productivity and efficiency while ensuring quality and adapting to consumer preferences. Here are …

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On-Site Laser Services Save Your Business Time and Money

Most small- to medium-sized businesses that deal with engraving products and services (e.g., creating corporate signage, serializing company assets, and branding promotional products) outsource their laser needs and cutting jobs. The reasons behind this decision vary: “We want to save time on production.” “Having our machine can be too expensive. It’s best to save for …

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working together

Communication at the Workplace: How to Improve Communication Between Workers

Good communication is one of the “secret” ingredients to a team’s success. It builds authentic friendships and relationships between parties, helps get messages and ideas across, and makes teams overcome challenges and difficulties. No two teams are exactly alike. You have to take the time to know your team and manage communications with each member. …

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